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MJ Cole Official Site

Island Records



MJ Cole
Sincere
- Island Records
Release Date: 2001

Fast becoming the posterchild for UK two-step, MJ Cole is finally seeing his Mercury Award nominated "Sincere" released in the U.S. With a classically trained ear and keen production skills, Cole shows overwhelming flair as well as deft control of his two-step juggernaut. He effortlessly snakes around the street-cred grittiness of hiphop and ragga ("Bandelero Desperado" and "Slum King"), the sweat-inducing sexiness of deep house (top 10 UK hits "Sincere" and "Crazy Love"), and pure R&B pop sounds that make the songs immediately memorable. To his credit, more than most garage producers, he brings enough old skool dnb flavoring and breakbeats to be refresh tired house tropes, makes R&B listenable again and brings the jungle sounds out from the production studio and back out onto the dance floor.

Besides Cole's personal talents, much of the praise should also go to the capable duo vocalizing his ideas. His cohorts deliver a stunning performance and bring personality to these "new" sounds. Elizabeth Troy's soulful vocals put her at the top of her diva-class, and Cole's MC, Danny Vicious, drops just enough tight ragga/hiphop rhymes to keep the street attitude flowing.

While all of these standout traits make this a record a solid investment, buyer beware. "Sincere" still suffers from the same problems that plague almost all other electronic LPs. While the original 12"s make an impression, some tracks are simply wallpaper and filler. But, buy the record solely on the strength of these tracks. Buy it because Sincere is a landmark record. With every new strain of electronic music, folks on our side of the pond need blueprint albums to summarize the new mutations. For ambient, it was "The Orb's Adventures Beyond the Ultraworld," trip hop had "Blue Lines," and for drum and bass, it was Roni Size's "New Forms." Not always the first or the best, these releases introduce and explain a 12" culture to the CD crowd. They present a listenable set of songs which, as a whole, cohesively represent the full spectrum of the genres' capabilities. Now that MJ Cole's year-old and much lauded "Sincere" is finally seeing its stateside release, let the introduction begin. America, this is UK garage.

--Miguel Banuelos
banuelos@outersound.com



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