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Standard Promotional Campaigns
Christopher Knab
FourFront Media & Music
Superstars and Major Acts
- Distribution: National and International Sales
and Distribution through the Major
Label System into chain stores, racks, and miscellaneous mass
marketers,
as well as on various Internet and On-Line Services.
- Broadcast: National and International Broadcast
exposure through Major market
commercial radio stations, and Video exposure through MTV, VH1,
The Box, etc.
- Print: National and International Print
exposure through industry trades,
consumer magazines, newspapers and Internet Web Sites.
- PR: Well established Publicists and Public
Relations firms hired.
- Touring: National and International Tours
booked through Major Booking Agencies
and Promoters. Concerts at large venues.
- Management:Artist Management through well
established Management Companies.
The Independent Artist
- Distribution: National sales through
Independent Labels and the Independent distributing
network with International sales handled selectively through
foreign distributors
and/or licensing deals and alliances with select Major and Indie
Labels,
as well as miscellaneous artist controlled sales techniques such
as mail
order, and and a Web Site on the Internet.
- Radio:
National Radio exposure through genre specific music formats on
commercial
and non-commercial stations with some International Radio
exposure on a
country by country basis.
-
Video:
Video exposure on a limited basis both Nationally and
Internationally.
- Print
:
Select National and International Print exposure in genre
specific
magazines, newspapers, and fanzines and Internet Web Sites.
- PR
:
Publicity handled independently or through services of a
Publicist.
- Touring
: Regional and National touring, booked independently or
through genre
specific Booking Agents and Promoters.
-
International
Touring:
Some International touring based on sales and distribution
connections.
- Management: Self managed or mid-level
management companies.
Getting Started
-
Sales:
Local and Regional sales of self produced product, through mail
order,
live shows, and consignment to stores, as well as limited
distribution
from Independent Label deals, and selling product through an
Internet Web
Site.
- Radio:
Local and Regional airplay at college and non-commercial Radio
stations,
with limited exposure on genre specific commercial stations.
- Video:
Very limited video exposure though cable access stations, a few
programs
on local television stations, and at select clubs.
- Print:
Limited Local and Regional Print exposure in select newspapers,
as
well as genre specific magazines and fanzines, with emphasis on
getting
mentioned in club listings of daily, weekly, and monthly
publications.
- Internet:
Independently established Internet Web Site or Music Web Site
Provider.
- Live shows:
Local and some Regional live shows at clubs, coffeehouses, fairs,
and
festivals. Showcasing at industry conferences and conventions.
- Touring:
Tours booked independently, or through genre specific Booking
Agencies
and Promoters.
Christopher Knab
FourFront Media & Music
Throughout his twenty-five year career in the music business,
Christopher Knab has
shared his experiences at many industry conventions and
conferences, including the
New Music Seminar, the Northwest Area Music Business Conference,
and numerous radio
industry seminars. Mr. Knab is also currently an instructor in
the music/video business
program offered by the Art Institute of Seattle.
FourFront Media & Music
3825 34th Ave. W.
No. 7
Seattle, Washington 98199
(206) 282-6116
Chris@Knab.com
http://www.knab.com
Copyright © 1996 Christopher Knab
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